Why is Good Design Important?

Good Design:

  • makes a good first impression.
  • outperforms bad design by significant margins.
  • engenders trust / improves perception.
  • improves brand memorability.
  • makes your site easy to use.
  • enhances your message.

Define Good.
Whether your website design is good or not depends on two factors:

  • How it looks.
  • How it works.

When a website looks great and is easy to use, that’s Good Design.

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