The Norberto Effect



Twenty years ago, at the beginning of my career, I earned some extra cash working for a telemarketing agency. Our primary customers were non-profit organizations, volunteer emergency service providers, and others of similar mission.

Beginning at 5pm, the auto-dialer would begin its work, and we would wait at our desks for a successful connection to be made.

Hello. My name is Jonathan, and I’m calling on the behalf of the Town of Jogger Volunteer Ambulance Corps. We’re trying to buy two new ambulances to replace aging and unreliable vehicles in our fleet. I’m sure you can imagine, [first name here], when you dial 911, how important it is that help comes quickly. But we need your help to ensure that happens. Can you make a pledge of $100 to help the Ambulance Corps? [Click Yes/No]



Leave a Comment

Your email address will not be published. Required fields are marked *