Blog

Practical guides on delegating, AI, accessibility, and design, alongside essays on branding, messaging, and running a business well.

  • Don’t Pierce The Veil

    In finance, mixing personal and corporate money is called "piercing the veil." The same concept applies to branding, and business owners do it every day on social media.

  • Taking Work Off Your Plate

    A simple framework for deciding what to eliminate, automate, delegate, or outsource — and why hourly help fits it better than a retainer.

  • What Is a Fractional Executive Assistant?

    The definition, how it differs from a full-time EA or a virtual assistant, typical tasks, and who actually uses one.

  • The Norberto Effect

    What a telemarketing colleague who could barely read the script taught me about delivering a message on your audience's terms.

  • Fractional EA vs Virtual Assistant vs Full-Time Hire

    A head-to-head look at scope, cost, and management burden across the three real ways to get executive-level help.

  • How to Own Your Presentation

    A spirited debate with a friend on the speaker circuit about slideshows: why they distract, my five pet peeves, and how to use them well.

  • How Much Does a Fractional Executive Assistant Cost?

    Hourly vs retainer vs salaried, what actually drives the rate, and the ROI math against a full-time hire.

  • When Should You Hire a Fractional Executive Assistant?

    The owner-time symptoms, workload signals, and a short readiness checklist for whether now's the time.

  • How to Use AI in a Small Business

    Real use cases, how to pick a tool without a technical team, and the limits worth knowing before you rely on it.

  • Require Proof

    Half rant, half advice: why you should run from any printer who says, "If the artwork you sent is correct that is what will print," and always require a proof.

  • What Is ADA Website Compliance?

    A plain explanation of ADA Title III, WCAG 2.1 AA, and what small-business exposure actually looks like.

  • Canva vs Hiring a Designer

    What Canva is genuinely good at, where DIY design breaks down, and how to tell which one you actually need.

  • Controversially Invited

    Your brand can be liked, trusted, even revered — or disliked, doubted, and despised. Why your brand is not a platform for personal grievances.

  • AI vs Hiring a Designer

    Where AI genuinely helps a design process, where trained judgment still wins, and why the best answer is both.